Masthead
- Large titles, in the top left of the front page or all the way across from left to right.
- Unique font that is easily recognised and different to all the other fonts.
- The positioning statement is above or below the title.
- It makes the genre clear to the audience (e.g. it is clear 'Kerrang' is a rock magazine)
- Fits in with the colour scheme, easy on the eye but still stands out.
- If it is a well known magazine, the image is able to overlay the masthead slightly.
- Plain background makes sure the image stands out and makes sure the image still retains a sense of formality.
- There is a direct mode of address; e.g the model is looking directly at the reader.
- The cover lines and all other text is around it anchors the image, so the text does not get in the way.
- Picture - text - cohesion...the image must relate to the cover lines
- Close ups/medium close ups or medium long shots (if a band).
- The main cover line is always bigger.
- All other cover lines are the same size font
- Links to the articles inside.
- Around the outside so they do not get in the way.
- Smaller pictures relate to the cover lines (e.g. "also in this issue)
- Usually around 5 or 6 cover lines.
- Text frames the main image by being down the side of the magazine
- Only a few fonts are used (either serif or sans serif)
- Price
- Issue Number
- Date
- Website (if relevant)
- Consistent colour scheme, only about 3 to 4 colours used that are aesthetically pleasing and easy on the eye.
- Buzz words i.e. 'exclusive' and 'new' are present attracting the readers attention.
- Puffs = examples of free things in the magazine, also to attract attention.
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